At Food Bank For New York City, we understand that food is more than just nourishment — it’s a powerful connector to heritage, culture, and community. As we approach the Jewish high holidays of Rosh Hashanah and Yom Kippur, we recognize the importance of providing culturally relevant food to our neighbors across the five boroughs, including the many Jewish families we proudly serve.
"Food represents love, history, and the warmth of cherished memories,” shares Leslie Gordon, Food Bank For New York City President & CEO. “There are certain foods I look forward to each year, and without them, life would feel less rich, less meaningful. I think about Passover and my mother’s incredible matzah ball soup, a recipe passed down through five generations from my great-grandmother who came to America from Eastern Europe. For Rosh Hashanah, it’s honey cake and apples dipped in honey, symbolizing hope for a sweet new year. These foods aren’t just meals — they’re connections to family, to culture, to the moments that make life special.”
Leslie serving at a recent food repack with MetLife at Grand Central Terminal.
While everyone deserves to celebrate the holidays with food that affirms who they are and where they come from, for many families facing food insecurity, accessing culturally relevant food items can be a challenge.
That’s why our approach at Food Bank For New York City goes beyond providing basic staples to delivering culturally relevant foods that allow families to celebrate their traditions with dignity. "I understand the central role that different foods play in the lives of people from all communities,” shares Leslie. "When food is familiar and meaningful to New Yorkers, it invites them to seek out the food assistance they need. It helps people feel welcome, respected, and seen.”
Recognizing that each culture has its own cherished foods, our talented food procurement and nutrition teams have expanded our inventory to include more than 30 new culturally relevant items, such as whole grain masa flour, dates, and yuca. We work closely with our network of over 800 partners across the five boroughs to ensure these foods reach the right communities, so everyone can prepare dishes that hold special meaning for them.
The more than 800 community-based organizations in our Food Bank Member Network can order culturally relevant foods like yuca (pictured above) from our Warehouse & Food Distribution Center for their neighbors.
"Food doesn't solver hunger if people won’t eat it," Leslie emphasizes. "For example, it wouldn’t be sensitive to send ham to a kosher observant community. That’s why it’s imperative to listen to our neighbors and provide them with the foods they actually need.”
As we prepare for the busy holiday season, we invite our supporters to join us in empowering every New Yorker to achieve food security for good. When you donate to Food Bank For New York City, you’re not just helping to provide meals, you’re enabling families to celebrate their traditions with dignity and joy.
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